Broadway Vision


Completed, 2018
New York, New York
Retail, Office, Medical
Katie Howell, Sunbird Creative


CO-Office designed a new flagship optical retail and medical office for Broadway Vision Center merging the textures, materials, colors, and vibe of the Caribbean with a pared down, fluid commerce retail experience. Patients are transformed into guests and staff into hosts as the traditional waiting room was carefully transformed to feel like a living room. Cobblestone grey tiles meet stucco white walls, hand-made oak cabinets, an arcade of oak entries, and a curated selection of artisan furnishings, with touches of blue and brass, elevating the optical retail experience into a tranquil oasis easy on anyone’s eyes. Complimenting Dr. Nicholas Radetzky 26 years of service in the Hamilton Heights community, staff are thoughtfully considered as well with a new, tranquil lounge. CO-Office also worked with the doctor and his staff to implement organization change management both spatially as well as digitally to enhance sales and the patient experience. Residents and patients both old and new will feel right at home.