CO-Office designed a multi-sensory pop-up for the Jamaica Tourist Board and PR firm Finn Partners in conjunction with Visual Conductor. Situated in a secret location in SoHo, the pop-up was a 5-day event which provided visitors with a unique and authentic experience of Jamaica. Using the textures, tastes, sounds, and even smells of the island, CO-Office helped craft a one-of-a-kind experience using live plants, reclaimed wood, island sounds, and scent diffusers to create a series of experiential touch-points inter-connected by an elevated walkway. Hidden LED's provided intuitive way-finding, while the path itself also functioned as a runway for daily fashion shows. Live cooking events, tastings, and performances occurred each day, and a series of projection mappings, graphical storefront, and interactive display drew visitors in.

Experience Jamaica NYC

 

 

 

Status
Completed, 2017
Location
SoHo, New York
Program
Popup, Experiential
Collaborators
Visual Conductor
Photography
Donna Dotan; Appear Here