Paleoactive Lab is a hybrid crossfit gym, juice bar, and pop-up retail store and event space located directly across from Central Park. It's a premium sports facility without the secrecy and stuffiness of its competitors. Intended to engage all aspects of health, not just the physical, the company will serve healthy food & beverage, showcase products to enhance the active lifestyle, and provide opportunities for sponsored products and events. CO-Office combined 2 commercial spaces and 3 business models to create a one of a kind experience around healthy living. CO-Office also created marketing content using virtual reality as a part of the bid package to win the highly competitive space.
Central Park North, New York
Concept Design, Marketing, Virtual Reality