a basis for design, CO-Office created a "hackable" storage space using modular sized shelving, and easily removable hardware that could accommodate immediate needs, while remaining flexible to future change. An integrated table provides space for heads down work with adjacency to the street outside, while a modular shelving system offers store and personal storage. A series of slats across the ceiling conceal the pipes and duct work, but also acts to diffuse light to the space below.

A 2000 square foot space located in the heart of Chelsea, STORY's approach to retail is perhaps more similar to a magazine or gallery compared to a chic gift shop. The project called for the design of a 150 square foot storage space that could simultaneously support merchandising, and become the new social space for the growing staff. A pre-occupancy survey revealed the need for collective work spaces, adaptable shelving, and personal storage. Using STORY's retail concept as 

Rachel Shechtman, Founder of STORY

Rachel Shechtman, Founder of STORY

Rachel Shechtman is a fourth generation entrepreneur who loves finding the next big thing as much as sharing it with others.  In 2003 Rachel launched Cube Ventures, a retail and marketing consultancy whose clients included: Lincoln, TOMS, Kraft Foods, GILT, GAP, and AOL. In December 2011, she launched STORY, a 2000 sq. ft retail concept in Chelsea; STORY is a space that has the point of view of a magazine, changes like a gallery and sells things like a store.

STORY has received Fashion Group International's 2014 Rising Star Award for Best Retail Concept and was named to Time Out NY's list of 15 NY Top Shops. STORY's model of "retail media" has earned attention from the press, and on its behalf Rachel has been profiled by the New York Times, Ad Age, and named to Crain's NY 40 Under 40 List for 2015, and Fortune's 40 Under 40 List for 2013.