Design Within Reach sets itself apart by prioritizing the idea of home, offering exceptionally crafted and beautifully designed furnishings that are meant to be enjoyed for a lifetime. They believe in design that inspires and solves problems, and provide free design services to help customers create spaces they love. The company started with the mission of making high-quality designs more accessible, and has since become part of the Herman Miller family. On the other hand, Lulu and Georgia aims to bring beauty to homes through their products, curated collections, and designer collaborations. While they do not have any certifications related to equitable labor programs like Design Within Reach does, they offer unique pieces to bring homes to life. In terms of sustainability, Design Within Reach is FSC certified and participates in equitable labor programs such as Fair Trade Certified™. They also claim to use recycled materials, recycled water, nontoxic materials, and responsibly sourced materials. However, Lulu and Georgia does not make any claims regarding sustainable practices or certifications. In summary: Design Within Reach focuses on creating timeless furniture that moves with you from home to home; they provide design services and are FSC certified with sustainable claims. Meanwhile, Lulu and Georgia offers curated collections without any sustainable claims or certifications.